Franchisor Success in a Tough Economy

Who knew that shrink wrap could cover more than food and be the answer for several franchisees in a poor economic climate. According to this article, new franchisees of Fast Wrap, an upstart Reno company that has franchises in six other states - Nevada, California, Washington, Idaho, Florida and Colorado have been using shrink wrap as a new business venture: "Though shrink wrap has been around for decades and used mostly to cover boats, Fast Wrap co-founder Mike Enos said use of the plastic protectant product is growing beyond marinas to disaster zones, construction sites and backyards. A shrinking economy has created unexpected demand for wrapping some products and heated up interest in acquiring franchises by people looking for jobs or supplemental income, he said. Ed, Charlene and Carrie Lane of Sacramento are hoping to complement their custom homebuilding business.
Ed Lane said business has been slow and his work lately has been remodeling jobs. With Fast Wrap, buildings can be sectioned off, isolating construction areas and minimizing dust and debris."