Using Birthday Treats as a Marketing Tool

While some of us may dread turning older, some companies are finding that birthdays are a good way of promoting business especially during today's economic difficulties. According to this article, "More companies are catching on that birthday treats are a great direct-marketing tool. They benefit when you bring someone along, and if you get a warm-and-fuzzy feeling about their brand. The trade-off is minor: perhaps a little more spam in your e-mail account." In Phoenix, you can find ice-cream, popcorn, pet items and spa treats to celebrate your birthday!