Tuesday, April 28, 2009
Maintaining The Franchise Brand
Since the franchise brand is often reflected in how the franchisee operates the franchise, in addition to good people skills, the franchisor should consider how hard the franchisee is willing to work to make the franchise a success. Good training may compensate for certain business inexperience, but the desire to work hard especially during tough economic times can help give a franchisor comfort that the franchise will remain stable or continue to grow. Along the same lines, a goal-oriented franchisee can help the franchise as a whole move forward. Needs and times change and forward-looking franchisees help a franchise stay relevant.