Monday, April 27, 2009
Selecting Your Franchisee
We have posted a lot of information about how franchisees can select a good franchise, but for the overall health of a franchise, the franchisor should give consideration with respect to its selection of franchisees. Some franchisors may stop at whether the franchisee has sufficient funds and interest in the franchise, but many franchises depend on the relationship of the franchisor and franchisee and the underlying communication. So, while assets and business experience may be important for a specific franchise, the social abilities of the franchisee may also be important. Underlying most business is great customer service. Franchisees have to deal with customers, franchisor vendors as well as employees of the franchise. A healthy franchise system depends on a healthy franchise and how the franchisee interacts with the various people that make up the business is important.