Shakey's(R) USA headquartered in Alhambra, CA first opened its doors in April 1954 in Sacramento, CA. Despite a troubled economy, the restaurant franchise is remodelling several franchisee restaurants and is opening new corporate and franchisee stores. According to this article, CEO Joe Remsa's "keen understanding of the brand heritage, equity and vision coupled with his solid working relationship with the Shakey's franchisee body, deemed him a natural successor to the post. Remsa ushers in a new era of stability and brand confidence amidst a growing national demand for Shakey's presence beyond the western region." Remsa explains "Shakey's is an important part of American culture, holding a place in the lives of families over many generations and during economic crisis, consumers and franchisees take comfort in our brand because it reconnects everyone around a simple yet somehow forgotten concept called 'family meal time.'"
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