Monday, March 17, 2008
International Franchising-Franchisors are Spending Millions to Recruit Franchisees
Expos, word of mouth, internet marketing, magazine advertising and other techniques are part of the aggressive marketing techniques many Australian Franchisors are using in a desparate attempt to attract Franchisees. According to this article, a study by market research firm 10 Thousand Feet found the sector spent $44.4 million on marketing to franchisees in the year to September 2007. Many former stategies apparently did not focus on women who are now seen as a huge untapped market. Local mortgage broker Refund Home Loans, recently named Australia's fastest-growing franchise by outlets, targets recruits through TV info-mercials.