New Vice-Chairman of the International Franchise Association’s Marketing and PR Committee Elected

Scott Frith , Lawn Doctor's Vice President of Marketing and Franchise Development was recently elected vice-chairman of the International Franchise Association’s Marketing and PR Committee. The announcement was made at the IFA's annual convention that attracted 3,500 franchisors. According to this article, Frith announced: "The mission of the IFA is to protect, enhance and promote franchising. One way this committee can serve the association is to better educate the public and policy makers on the impact of small franchise businesses have on the economy every day," advised Frith on the focus of his new position. "Franchising is the engine that drives commerce in the United States today, and with that momentum, the IFA can serve entrepreneurs looking for long-term stability."