Selecting Your Franchisor

It is surprising how many franchisees look for the same thing in a franchise system. Much discontent can brew from inconsistency in dealing with different franchisees. If a franchisor tries to maintain consistent treatment of all franchisees, this can promote a sense of fairness among franchisees. Another good motivator especially in tough economic times is the introduction of new company products. New methods or products sends a message to franchisees that the franchisor is still invested in the business.