Tuesday, May 4, 2010

Two Way Franchise Boom in the Philippines

Major foreign brands such as International House of Pancake of Canada, Denny’s of the United States and Planet Smoothie are recognizing the Philippines as the most logical base for their operations in Asia according to this article. One reason is a record 30,000 visitors and 350 exhibitors anticipated at the 18th edition of the Philippine International Franchise Conference and Expo slated this July at the SMX Convention Center. This is double the number in the US Franchise Show, the biggest in the world.

This is not expected to be at the cost of local franchising in Manila. The Philippines has the second-highest number of franchisors globally at 775, and franchisees at 100,000. Many competitive Philippine brands have entered the foreign market in recent years— Jollibee, Max’s, Oishi, Red Ribbon. The foreign brands present competition for Philippine homegrown brands.

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