Thursday, February 5, 2009
Researching the Franchise You Would Like to Buy
Deciding to purchase a franchise is a major decision. We have mentioned in other posts the importance of performing good research if you are a prospective franchisee. Research for your new franchise should include visiting franchises to help see if some of the things that made you attracted to the franchise exist in reality. This isn't always so easy to do, but not limiting yourself to the franchises selected by the franchisor for evaluation may help. Try visiting franchises in different locations. That way you have an opportunity to see how they operate in different locations and whether the franchisees have the same experience. That selection should also include franchisees who have been in operation for some time and those who are new.