Sunday, March 22, 2009

Back to Basics- Solution in Downturn Economy?

We are always looking for tips or trends that may help Arizona Franchises in the current economic climate. Perhaps some guidance can be learned from the latest business strategy of Dunkin' Donuts. According to this article, Dunkin' Donuts has not had a major campaign for doughnuts since 1997. They have branched out to so many interesting products, that the company is now 'coming full circle with a new advertising campaign to remind people it also sells doughnuts." By focusing on their core, Francis Allen, brand marketing officer, hopes the new push will boost the company's revenue from doughnuts, helped in part by the recession. The chain's fluffy treats cost about 89 cents - a few cents more in certain markets - and the company figures any price less than $1 will appeal to thrifty consumers.
"Faced with daily disappointments and struggles, the doughnut is one of those affordable treats that can make someone's day," Allen said.

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